Emails are ingrained elements of our digital lives. We receive many from the moment we wake up to hitting the bad, and a few also slip in afterward 😅. While there are many types of emails we send and receive, this is about a specific kind to which every business gives importance.
Transaction Emails
As evident by the name, these emails notify users about significant events like:
Account creation Password change Order confirmation Shipping information Invoice, etc.
The bottom line–they are crucial, and you don’t want to miss sending them. And while there are plenty of paid transaction email services, a free plan is something every beginner looks forward to. So, let’s jump in for some free transactional email services!
Sendinblue
Sendinblue gets you started with its free tier with a generous limit of 300 emails per day. You get responsive email templates customized to your taste and brand voice. The free tier also features SMS marketing (addon) besides emails with contact name personalization. You can use its email API, SMS API, SMTP relay, and webhooks to send important email notifications. Reporting is another area where Sendinblue shines with its real-time statistics about opens, clicks, etc. In addition, you can adjust the data logs per the GDPR policies. Sendinblue also got plugins for integration with major eCommerce platforms like WordPress, Prestashop, and Shopify. Finally, there is more to this free subscription, including unlimited contacts, advanced contact management, a visual workflow editor, etc.
SendGrid
SendGrid is a tried and tested solution used by industry leaders like Uber, Spotify, Airbnb, etc., and you can rely on it without second thoughts. Its highlight is the in-house Mail Transfer Agent (MTA) with a 99.999% uptime for superior reliability. Another interesting thing about the free tier is the collaboration with one teammate. You can integrate and deliver your emails through SMTP or API, and it supports all primary programming platforms like curl, node.js, ruby, python, Go, PHP, Java & C#. The free plan offers 100 emails per day and comes with analytics to monitor the sender’s reputation and campaign performance. In addition, the advanced statistics help you keep tabs on data based on device, browser, ISP, location, etc. Still, there is so much goodness you need to explore firsthand and see why it’s a trusted transactional email service opted for by top-tier companies.
Mailjet
Mailjet is a popular platform used by industry pros like Microsoft, American Express, Wikipedia, etc. The free plan covers 200 emails per day and reports opens, clicks, and non-delivery. You can send emails through APIs, SMTP relay, and integrate webhooks for enhanced functionality. Besides, the free tier permits you to manage unlimited contacts and has an advanced email editor for creative sends. If you don’t mind spending, you should check out these reliable managed Email APIs to send transactional emails.
MailerSend
MailerSend has an excellent email limit of 12,000 per month on its free subscription. Even after this, one isn’t locked in any monthly plan but benefits from its pay-as-you-go pricing, making it an ideal transactional email service for small businesses. Besides, the free tier promises a 99.5% SLA, email support, and an easy to work with drag and drop editor. Moreover, you get the standard features like email API, SMTP relay, webhooks, and tracking analytics. Finally, you get HTML and rich text editor, bulk emails, 7-day data retention, and a cap of 1,000 API requests per day. This is again a pay-as-you-go service provider with a free plan offering 62,000 outbound and 1,000 inbound emails per month. Afterward, the addons for extra sends are one of the most economical in the entire segment. Now, let’s compare all of these with this table:
Transaction Email Services
Transactional emails are vital for any business, and these services will come in handy for starting economically. As all these listed providers offer free tiers, you can try these out to find your best match without risk. PS: While you might have figured out transactional emails, check these platforms to hire the top marketing experts to scale further.
