The developers of email marketing products are always researching new technology to make these promotional emails more attractive. Hence, this affordable marketing process will increase email clicks, opens, and redirects. One such advanced technology is the integration of Google AMP into emails. If you are also running aggressive email marketing campaigns and want to transform your strategies, you can try out AMP for emails. Read on to find out comprehensive knowledge on AMP emails to get started with the best tools that expert email marketers use.
What Is AMP?
AMP is the abbreviation for the open-source HTML framework accelerated mobile pages. Google started implementing this mobile website delivery technology in 2016. When you optimize your website according to the AMP framework, it loads faster on various mobile devices in a responsive way. Since its emergence in the internet domain, many products have integrated AMP. For example, there are AMP Google web stories, AMP ads, AMP websites, and not to mention AMP emails for marketing purposes. The AMP framework must include the following three development components:
#1. AMP JavaScript
This JavaScript code component ensures that the original website’s core benefits will be available to mobile device users without any glitches. AMP JavaScript calculates all the page components and their sizes before loading the resources on your mobile.
#2. AMP HTML
AMP HTML consists of custom tags and mobile-focused properties. Ultimately, the content loads faster, thereby increasing the time on site (session duration) and reducing the bounce rate.
#3. AMP Cache
AMP cache is the essential characteristic of AMP technology. Various AMP cache-enabled CDNs preload AMP-tagged websites, web stories, and ads so that the mobile device which finally accesses the content can load it faster. For security reasons, the AMP cache does not work for AMP for emails.
What Are AMP for Emails?
AMP for emails enables you to build interactivity on marketing emails. This technology enables the recipient to perform various activities like filling out a survey, requesting a quote, adding a product/service to the cart, subscribing newsletter, getting dynamic product pricing, and more. Your target audience can do all the above without leaving their familiar email service provider like Gmail or Yahoo. With marketing and promotional emails, there is a concern for marketers that most customers do not trust such emails because the email redirects the users to a different website that the user is not familiar with. With Google’s AMP for email technology, marketers can show their content directly on the email without any need to go to a different website. AMP emails utilize all the AMP webpage programming features like AMP HTML and AMP JavaScript.
Experiences Offered by AMP for Emails
AMP emails may contain anything and everything that serves the goal of interactivity and dynamic content. However, the followings are vital ones if you are running promotions via AMP emails:
AMP-Enabled Filters and Selectors
This element lets you include a content/product/service selector inside an AMP email. You do not need to show product cards via endless scrolling. Users can simply select what they need and your eCommerce site can show a few products directly on the email.
AMP-Enabled Media Carousels
Another way to show many products/services without distracting the user is image carousels. You can use this element in an AMP email to let the user search through their choice by clicking left or right on the carousel.
AMP-Enabled Surveys
AMP for emails enables you to build and deliver a fully functional survey or online form through emails. Users can fill up the form right from the email without visiting additional websites, which might distract them from the form.
AMP-Enabled Lists
AMP lists help a marketer to always show fresh content, products, and services to their target audience. The list element connects directly with your inventory server, promotion CRMs, etc., so that customers do not click and then arrive at an obsolete landing page.
AMP-Enabled Accordion
You can use AMP accordions to show more content via email without making your marketing emails cluttered. It also saves your target audience from content overload. You can use headers for content and then embed the accordion feature to enable the hide/expand option for long-form content.
AMP-Enabled Timeago
You might want to use AMP timeago to show timebound content, promotions, discounts, invitations, and so on.
AMP-Enabled Lightbox
AMP lightbox creates a large overlay on the email when a customer clicks on call-to-action (CTA) buttons like subscribe to a newsletter, apply promo code, etc.
Email Services Allowing AMP for Emails
#1. Gmail
It will work if you send AMP emails to Gmail users as a part of a marketing campaign. Consider the followings, though:
Develop emails according to AMP developer documentationUse access token-based user authenticationTest the finalized AMP emails as per Google’s guidelinesRegister with Google by submitting a customer-facing AMP email sample
#2. Yahoo
Yahoo will allow your marketing AMP emails to its users if you satisfy the following guidelines:
Include AMP tags, AMP HTML, and AMP JavaScript to develop emailsRegister Domain Keys Identified Mail (DKIM) domains in this Yahoo portalTest AMP emails before sendingFollow Yahoo requirements
#3. Mail.ru
Mail.ru offers full-service AMP emails for marketers and personal users. You can use the AMP Email Playground to produce AMP emails for free. The marketers must register with Postmaster Mail.ru and follow guidelines like company domain, logo, a monthly minimum of 5,000 emails, etc.
Benefits of Using AMP for Emails
Better Email Personalization
AMP emails retrieve the latest data from your servers. Hence, the content of the emails is always up to date. This enables increased personalization by showing correct information like customer names, designations, preferences, subscription tiers, renewal dates, and more.
Showcase Consistent Content
AMP for emails comes with various professional and business templates. You can reuse the templates to reach out to different customers for different products without coding new pages each time. Hence, you give the brand message most consistently.
Flexibility of Emails
Since your emails use AMP HTML and AMP JavaScript, almost all default web browsers, including Google web view, can instantly show your AMP page on any smartphone with browsing capability.
More Actions Within the Emails
AMP emails help you to keep a customer on your content without redirecting them to your website. For example, users can subscribe to email newsletters, renew subscriptions to services, answer marketing questionnaires, and more in a few clicks directly in the email.
Security and Safety
The interactivity and dynamic content made available by AMP for emails do not include third parties between you and your customers. For AMP caching, there are only two providers: Google and Microsoft. Caching happens in an encrypted way so no one can intercept email content. Not to mention, AMP emails can not contain ads, so there is no chance of ad-based interception.
AMP Emails Vs. Interactive Emails: The Differences
You can make an AMP email up-to-date by making it pull live data. On the flip side, this feature is not available on interactive emails.AMP supports auto-scrolling of carousels, while interactive emails do not.AMP emails show the date and time when the recipient opens them. Contrarily, interactive emails show the date and time when the email was sent.
So far, you have gone through the foundation-level knowledge on AMP for email technology for marketing emails. This will help you develop outstanding and engaging AMP emails to promote your brand, product, and service using the following AMP in emails tools:
Stripo
AMP email is the future of eCommerce as more and more companies are choosing this email marketing solution. With Stripo, creating beautiful AMP emails is quick and easy. Thus, you can leverage this revolutionary technology to stay one step ahead of your competitors. This solution comes with a Drag-n-Drop editor so that users need to invest little to no coding skills for such emails. Also, it lets you have total control over the appearance and content of the email. After creating the email, you can preview it, test it, or export it into different file formats. Moreover, this platform allows you to embed custom HTML code with interactive features, personalize your emails, add sender details before running email campaigns, and track conversions. One can browse through its collection of templates and choose the one that suits their business needs. On Stripo, you get templates for categories including welcome, abandoned cart, webinars, gaming, wedding photography, Christmas, pride fest, and many more.
Mailmodo
Mailmodo is the platform that offers you a complete AMP email marketing package. It is packed with features useful not only for sending AMP emails but also for creating a marketing funnel that prioritizes conversion. Here, users can include interactive elements like carts, widgets, and calendars. You can also add multi-step forms inside the emails that support response submission from the recipients. By eliminating redirections and reducing the steps, Mailmodo simplifies the process of conversion. To create an AMP email, you can start with a blank template and edit it on the drag-and-drop editor. Else, you can choose from its growing list of pre-built templates and customize it on the same editor. Both processes do not require you to have any coding knowledge. However, it is important to preview the automatic fallback HTML version and make changes to it if required. Apart from these, the solution lets you add a contact list, schedule your marketing campaign, and analyze the performance with crucial metrics and analytics data.
Elastic Email
Elastic Email is an all-in-one email marketing platform suitable for businesses of any size. It helps you create beautiful email templates and send those for your marketing campaigns. You can also use it to collect subscriber lists for your website and track the performance. Here, you get a diverse collection of templates for creating beautiful AMP emails in minutes. All you need to do is to choose a ready-to-use template and customize it. The facility to personalize your emails with social media widgets or recipient’s data is also available. While its intuitive drag & drop editor is suitable for people with no coding experience, programmers can code their own templates in HTML. Moreover, it enables you to control the campaigns by selecting recipients, performing A/B testing, and scheduling emails according to the time zone of the recipients. Above all, Elastic Email offers detailed statistics and reports on how your email campaigns are going. It helps you learn your strengths and flaws to create a more effective email marketing strategy for the future.
Dyspatch
Are you looking for more engagement, CTR, and conversion from your marketing emails? You can use Dyspatch to offer an elevated email experience to your subscribers. It allows you to create an engaging email that influences more actions from the audience. Besides the pre-coded AMP email theme, this platform boasts a library of interactive AMP email apps. You can get apps for many industries including travel, eCommerce, SaaS, Fintech, fitness, and on-demand services. One can easily drag and drop those into your template to create beautiful emails. Dyspatch lets its users seamlessly add interactive polls and surveys, forms, carousels, calendar booking, add-to-cart, product reviews, and more to their templates. This email production platform also assists you in creating localized AMP content. Furthermore, you do not have to worry about which email client supports AMP emails. Since the Dyspatch AMP email apps come with an HTML fallback, every subscriber will have a great user experience.
BEEPlugin
BEEPlugin is an advanced and responsive email builder that supports AMP email for more email interactions from your audience. It comes with an AMP-powered widget so users can make AMP for Email image carousels simply by dragging and dropping on the editor. However, you need to activate the AMP Carousel from the BEE Plugin developer portal.
Conclusion
Now you know which are the reliable tools to use in your AMP email projects. You can try out the above portals for AMP email templates as is or customize the templates with your brand assets. Ultimately, you save time and resources by using the above tools instead of developing AMP for email templates from scratch. You may also explore some best email hosting services for small to big businesses.
